Sports Management Worldwide

GM Power Hour

Building a championship team starts long before opening night.

Indiana Pacers General Manager Chad Buchanan took attendees inside the front office to explain how NBA executives evaluate talent, build rosters, and make the decisions that shape an organization for years to come. Hearing directly from an active NBA general manager made this one of the conference’s most memorable sessions.

Inside NBA Team Business Operations

An NBA organization is much more than what happens during the game.

Jon White shared how marketing, partnerships, business strategy, and fan engagement all work together to help an NBA franchise succeed. This session highlighted the many career opportunities available for those who want to work in basketball without stepping onto the court.

NIL in Basketball

The NIL era has transformed the business of college athletics, and the opportunities continue to grow.

Greg Glynn, Larry Lundy, and DeShawn Henry discussed how athletes, universities, and brands are navigating this new landscape while creating value on and off the court. It was an engaging conversation that showed just how many career paths exist within today’s basketball industry.