360 Labs

Check out the Behind the Scenes from our adventure filming in 3D 360° at the new Minam River Wildlife Area with Oregon Department of Forestry!

We are so excited to be featured on the Oregon Department of Fish and Wildlife official YouTube channel, with them filming us, filming them. Very meta.

https://youtu.be/xAY-8TnjhAA?si=zGOy-Sf0vp-cEH9w

The work is only beginning at Minam with the completion of this critical acquisition, but it is a huge win for Oregon's wildlife. It was also among the few good news public lands stories of last year, and we were honored at the opportunity to capture it, so they can share it, immersively in VR headsets and on YouTube. See previous posts for the link.

Behind the Scenes: Minam River 360° https://youtu.be/uxcyVBjtT5UBehind the Scenes look at the making of Minam River 360° - An Immersive Field Tour in VR. The video was produced by 360 Labs (ht...

We're excited to be able to share more about the project that kept us busy through most of 2024. Oregon Forest Industries Council says the immersive video we made for them was "more memorable than any social ad we’ve run." It's a testament to the power of immersive video and VR for advocacy. OFIC was able to provide an in-depth view into Oregon's timber industry with transparency and unprecedented access. Do you want to know how Oregon's sustainable timber industry works? Now you can see for yourself.

Learn more about how we pulled it off:

For the Trees In 2022, the Oregon Forest Industries Council (OFIC) launched For the Trees, a long-term public awareness campaign designed to reshape how Oregonians see the modern timber industry. By 2024, the campaign had built a strong foundation and was ready for something new: an immersive experience that coul...

We had a great time at the premiere of "For the Trees" last night! There's still a chance to experience this deep dive into the history and future of Oregon's Timber industry tonight at 5:30 and 7:30 at OMSI's Kendall Planetarium. (see below for tickets)