Sean Benesh

Small towns understand the immediate economic impact of events like bike races. Hotels fill up. Restaurants get busy. Coffee shops see a rush of customers.

But there’s another layer of value many communities still overlook: visibility.

Every cycling event generates thousands of photos, videos, stories, recap posts, and conversations online. Riders become storytellers, and social media becomes tourism marketing.

In this new article, I explore how cycling events create both economic impact and Earned Media Value (EMV), why influencer-style storytelling matters, and why content is now part of a town’s tourism infrastructure.

How Cycling Events Create Economic Impact and Tourism Visibility for Small Towns - Sean Benesh Discover how cycling events create economic impact, tourism visibility, and Earned Media Value (EMV) for small towns through storytelling, social media, and organic content.