Mountain Shop

👋 Hugo might be a relatively new addition to Mountain Shop, but he’s become a pretty core part of the team already. Let’s hit you with a fun fact right off the bat: he macgyvered a fully functioning boa onto his ski boots that did not, in fact, come with a boa system at all 🏆 and we thought that was cool. So if you’ve got some boot work that needs to be done, you might want to bring it in and have him take a look.

When he’s not at the shop cooking in the boot lab, you can catch him outside in just about any format - whether that’s on skis, bike, or skateboard. Oh and if you want to get hit right in the ski-industry-feels, then you should definitely check out his article in the second issue of ✌️

You're Born to Run! Trail season is back, get the gear you need to conquer your runs. Plus, join us to hear about climbing in Patagonia! All this and more in this week's Mountain Shop Connection. - https://mailchi.mp/mountainshop/trail-running-spring-2026