Obility

New Post: Top Generative Engine Optimization (GEO) Agencies for B2B Marketing for 2025 and Beyond https://www.obilityb2b.com/blog/top-generative-engine-optimization-geo-agencies-for-b2b-marketing Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), is becoming a core strategy for digital visibility in a post-SERP world.

Instead of solely focusing on gaining traffic from traditional search engines, GEO helps your content appear directly in answers from AI tools like ChatGPT, Perplexity, Claude, and Google's AI Overviews.

According to recent data, AI chatbots saw an 80.92% year-over-year growth in traffic from April 2024 to March 2025, while 62% of people now use AI chatbots daily. Perhaps most tellingly, 72% of searchers engage with Google's AI Overview when it appears.

For B2B marketers, this matters because decision-makers increasingly turn to AI assistants for research. If your brand isn't cited or referenced in those answers, you're missing a critical visibility channel.

Business Insider recently reported that AEO and GEO are now essential layers on top of traditional SEO, especially in competitive, long sales-cycle industries like SaaS, cybersecurity, and fintech.
Top GEO agencies for B2B brands in 2025
Based on market research, thought leadership, and results across B2B verticals, these agencies help companies optimize for AI-powered discovery.
1. Obility
B2B-only digital marketing agency specializing in revenue attribution, complex enterprise technology sales cycles, and early GEO/AEO/AIO adoption.

As a GEO trailblazer, Obility builds generative engine optimization directly into modern SEO frameworks. Our teams monitor client and competitor presence in AI search results, implement strategic schema markup for AI search engines, and create conversational content designed for AI summarization engines. We track success with new KPIs beyond traditional organic traffic.

Purpose-built AI-era add-on services include:

- Brand Mentions for LLM Visibility - AI-era backlinking tailored for how AI search engines surface answers
- Reddit Organic Strategy - Authentic presence on the platform that's now the #1 source cited across ChatGPT and Perplexity
- GEO + SEO Content Creation - Deep-dive guides, landing pages, and listicles crafted to rank in both traditional SERPs and generative answers while moving prospects toward decisions

Strengths

- GEO trailblazer and creator of their own GEO certification program
- Exclusive B2B focus with revenue attribution expertise for complex sales cycles
- Results: Aerospike 171% SEO traffic, Juniper Networks 2,500% organic traffic, Interfolio $186K+ revenue attribution
- Experienced, been-there-done-that team of seasoned operators who've guided brands through early funding rounds, hypergrowth, and IPO readiness
- Flexible contracts built for full management to hourly support, allowing clients to choose the model that fits their needs
- In-house data team providing advanced tracking
- Glassdoor rating: 4.4/5 stars

Industries Served

- Specializing in: Cybersecurity & IT, DevOps, MarTech & SalesTech, Construction, HR & Business Operations, Hardware & Manufacturing, Healthcare & HealthTech, Data & Cloud, FinTech
- Complex B2B technology sales with long cycles and high deal values

Drawbacks

- B2B-only focus excludes B2C/ecommerce/local opportunities

2. First Page Sage
AI-powered SEO agency pioneering Generative Engine Optimization with enterprise clients and ROI-focused methodology.
Strengths

- Generative Engine Optimization (GEO) pioneer with proprietary methodology
- Enterprise client portfolio: Salesforce, Microsoft, US Bank, Logitech, NBC
- Results: 368 first-page keywords, $15M lifetime value leads for clients
- 12+ years experience under founder Evan Bailyn
- ROI-focused approach over vanity metrics

Industries Served

- Technology/SaaS
- Financial services
- Media/publishing
- B2B manufacturing

Drawbacks

- Premium pricing excludes smaller businesses
- Geographic constraints from San Francisco base
- Overly rigorous review process creating slower turnarounds
- Glassdoor rating 3.9/5

3. Intero Digital
Large-scale digital marketing agency with proprietary AI technology and 400+ employees built through strategic acquisitions.
Strengths

- InteroBOT AI technology emulates search crawlers for unique forecasting
- Google Premier Partner (top 3%) with exclusive beta access
- 400+ employees across 5 offices through 6 agency acquisitions
- Results: $22M revenue growth for cloud software, 86% organic growth for sporting goods, 3,906% traffic growth for Sticker Mountain

Industries Served

- Technology
- Healthcare
- E-commerce
- Hospitality
- Manufacturing

Drawbacks

- High-pressure culture with 3.6/5 Glassdoor rating citing burnout
- Integration challenges from 6 agency acquisitions creating inconsistencies
- Scale vs personalization trade-offs where smaller accounts get less attention
- Glassdoor r…

Top Generative Engine Optimization (GEO) Agencies for B2B Marketing for 2025 and Beyond - Obility Compare the best Generative Engine Optimization (GEO) agencies for B2B brands. Expert analysis of 9 top agencies with results, pricing, specializations, and what to look for when choosing a GEO partner.

New Post: How to Make a B2B Video Strategy With A Little To No Budget https://www.obilityb2b.com/blog/how-to-make-a-b2b-video-strategy-with-a-little-to-no-budget How to Make a B2B Video Strategy With A Little To No Budget
We are in an era where video is no longer optional for an effective B2B content strategy. It’s necessary.

However, if you’re a CMO or demand gen leader at a SaaS company or high-growth startup, you’ve likely considered the idea and tossed it to next quarter for any one of these concerns: time and effort to produce, adhering to brand standards, and, constricted budgets that leave you little room to produce high quality video content.

LinkedIn reports that native video viewership is up 36% year-over-year, and video content creation is growing at twice the rate of other post formats.

That’s the demand problem solved, the bigger challenge is ex*****on.

A 2025 survey by Storykit revealed:
- 53% of companies don’t know how to get started
- 31% say there’s not enough time
- 22% are held back by concerns over cost

At the same time, 63% of B2B buyers say short-form video (30–90 seconds) plays a key role in their buying decisions.

That is a number you cannot afford to sleep on.

The Opportunity Is There: So Why the Bottleneck?
The problem appeared to be that video production is a complex process that requires a studio, script, hardware, production teams, and a five-figure production budget to produce something worth watching.

However, that’s not the case anymore. You don’t need to create a Netflix-quality docuseries to move pipeline. This is the era where an ocean of short-form content is generated every day. The entire production is in your phone. You just need to start with content that feels real, useful, and targeted, and you can start right away.

Here are four low-lift, high-impact B2B video ideas that are easy to produce and proven to work.
1. Founder or Exec POV
What it is: A quick take from a founder, CMO, or subject matter expert on a relevant trend, challenge, or belief.

Why it works: It brings a human face to your brand and builds trust. When leaders speak directly to your audience’s pain points or strategic goals, it creates connection and credibility.

How to make it: Record a short (60–90-second) we**am or phone video with strong, clear audio. You can write your talking points down on a phone or tablet; no need for a teleprompter. Add captions for accessibility and platform performance.


2. Product Walkthrough
What it is: A quick demo of a feature, workflow, or dashboard view that’s relevant to your ICP.

Why it works: Buyers want to see what your product actually looks like before they book a demo. Product-led storytelling creates clarity and helps qualify leads earlier in the funnel.

How to make it: Use a screen recording tool with voiceover, or have a sales rep talk through a workflow on Zoom. Keep it focused, e.g. one use case or feature per video.


3. Customer Testimonial Response
What it is: A customer testimonial or have a team member respond to a real customer quote.

Why it works: Social proof moves the needle, especially when it’s framed through the lens of a real problem solved. A team member reacting to a testimonial adds a personal layer and reinforces values.

How to make it: Record the customer if you can. If not, use a direct quote and have a team member speak to what drove that testimonial. Combine with motion graphics or text overlays for extra polish (easy enough to do in Canva inhouse or with a freelancer).


4. Myth vs. Reality
What it is: A short video debunking a common misconception about your product, space, or industry.

Why it works: It grabs attention, challenges assumptions, and positions your team as a source of truth.

How to make it: Film a caption-based video: “Most people think X… but the reality is Y.” Bonus points if it’s delivered by someone with a little personality.
Platform-Specific B2B Video Tips
You don’t need to over-engineer the perfect video. But you do need to tailor it to where you’re publishing and A/B test according to the following standards:

- LinkedIn and Meta: Consider short clips (15 and 30-second) to test what performs best
- YouTube and PMax: Try 30- and 60-second versions to capture top and mid-funnel attention
- Connected TV: Repurpose your highest-performing social videos to extend reach and brand awareness

Final Thoughts: Just Start
Getting in front of the camera can be intimidating. But if you’re not producing video, you’re missing where your audience is spending time and learning.

You don’t need a studio. You don’t need a big budget. You can take care of it right from your phone with free apps, like iMovie on the iPhone/iPad or the built-in video editor on Android, or use your preferred meeting recording tool (like Zoom) that you can edit in Canva. You can start with a few video types and see what works.

Start small. Keep it honest. Let performance guide the next round.

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