Sandstrom Partners

St-Germain New Years Party Hats
Instead of a traditional holiday card, Sandstrom Partners created an experience for consumers and the trade to celebrate the New Year with St-Germain. A flat mailer featured die-cut, Parisian themed party hats—playful, unexpected, and instantly memorable. They quickly became a cult favorite for ringing in the New Year. Bonne Année!

After reinventing tea with Tazo, Steve Smith came back to Sandstrom Partners with an idea for another tea company - a small specialty brand made with the best tea on the market, blended with total transparency in our hometown of Portland, Oregon.

Sandstrom Partners developed the brand name, identity and brand narrative as well as packaging for their core line of black, herbal and white teas. And with a specialty tea brand comes specialty packaging design opportunities for holiday gifting, unique blends, small batches, collaborations, and curated offerings. We have created tip-top and string tie boxes, tea tins and tea pots. In addition to all this creative possibility, there is never a shortage of tea in our office. Perfect partnership.