Vetsource

A new white paper from CATalyst Council, “Puppocalypse, Kitten Craze, and the Expectations Reset,” forecasts U.S. veterinary clinical visit growth to stagnate between -2% and 0% through 2030, a figure below the 2-3% expected annual growth.

The report attributes this to a 38% decline in puppy visits relative to pre-pandemic levels. These dwindling numbers lead to long-term declines in visits that increasing kitten visits are unable to offset.

Veterinary Industry Summary June 7-13, 2026

https://veterinaryanalytics.com/blog/veterinary-industry-summary-june-7-13-2026/

While rising veterinary revenue might look promising, veterinary visits keep trending downward, meaning price increases may be masking a deeper challenge: declining client volume.

To build sustainable growth, practices must look beyond pricing and focus on retention and visit recovery. By improving the client experience and making it easier for clients to follow through, you can turn these industry trends into opportunities.

How veterinary practices can turn declining visits into sustainable growth - Vetsource Veterinary practices face declining visits with slight increases in revenue. A new report digs into the data and uncovers opportunities for sustained growth.