Epic Design Labs

Want to grow your e-commerce sales?
Focus on your resonance.

Put yourself in the shoes of your prospect.
What do they need when they come to you?
What are they looking for in the right solution?

Figuring out who they are, what they need, and what SPECIFICALLY they are looking for, is called building your client avatar.

It's also the secret sauce to making more sales.
If you understand them and what they're looking for, both in generality and specifics... then you can show them that you are the best answer.

Even better, if you can help them refine their definition of what the best answer looks like, now you're the top solution in the market.

Make sure that you're being upfront with the things people are looking for.

>> Try to show your main categories in your main menu (top level).
>> Try to show images of the products they are looking for.
>> Try to show lifestyle images of people using the products or enjoying the solution to their problems.

Resonate visually, textually, and navigationally (is that a word?)

Your sales will go up.
This is what they mean when they say "Content is King"

E-commerce limiting belief:
"My supplier's photos aren't good enough."

I hear this so much from struggling e-commerce stores.
.. and you're right. Your supplier's photos AREN'T good enough.
.. but you're wrong... and you're not going to want to hear this.

Expecting your supplier's photos to fulfill your photography needs is a recipe for disaster.
Think about it... if they did such a great job marketing their products, they'd be going DTC instead of selling wholesale to you.
And if their photography was so great, all your competitors would have the same great photos too, and then you'd have no differentiator.

A secret from the 7+ fig brands is that one of the ways they make it over the hump is that they stop expecting great photography and instead spend their bandwidth trying and testing photography until they nail it in-house.

Then they have great photography.
Then they have consistent photography.

Then they add a 0 to the end of their rev.

Product photography is a skill you need as a store owner or at least on your team.
You can do it with your phone but you gotta make yourself do it.