Edge Multimedia

A strong interactive calculator can reinforce your brand visually, add value to your members and build brand loyalty for your brand.

In this guide, you’ll learn:

- Why calculators alone aren’t enough
- Specific reasons people use financial calculators
- How to engage with the right content at the right time
- Content best practices

https://bit.ly/42CAcPe

As we begin a new year, we're launching a new social media series - Trend Watch! We'll be sharing 2024 marketing trends and having our team offer their ideas and expertise.

Our first trend is - branding and brand awareness.

According to Forbes - "Successful marketers will shift focus back to branding and brand awareness. While data-driven marketing, AI and other martech tools will continue to provide value, consumers still respond to good brand strategies. Getting your brand in front of your target audience has never been more critical. Find a healthy balance and don't be so distracted by emerging tech that you abandon proven methods."

See what Stephanie had to say about this emerging trend on our post, and read the Target article she cited here - https://bit.ly/3HfMZNT