Erin Keys Portland Realtor

There's a window in real estate that most people underestimate. It's open right now.

Families need to close before school starts. Relocation buyers have offer letters with start dates. Buyers who missed spring are done waiting.

This is not casual traffic. These are the most motivated buyers of the year.

What that means if you're selling:

☀️ Deadline-driven buyers move fast and they negotiate less aggressively when time is short
☀️ Curb appeal hits different in full summer daylight first impressions are unavoidable
☀️ Homes priced right and showing well are not sitting

What that means if you're buying:

☀️ Pre-approval isn't optional right now it's your entry ticket
☀️ Summer inventory moves quickly, hesitation has a cost
☀️ Acting before August puts you ahead of the back-to-school scramble

The summer window is real. The question is whether you're ready to use it.

Drop your situation in the comments! Buying, selling, or still deciding, let's talk about what July looks like for you.