Flower Farming For Profit

Let me tell you how a wedding proposal actually got sent.

A few years ago, back when I still did weddings, a bride named Jessica emailed me about her dream spring wedding — big budget, cool vibe, exactly the kind of work I said I wanted.

I told her I’d have her full proposal by Friday.

Felt great. Very professional. Very on top of it.

(Quick thing before the confession: I made you a cheat sheet — five ways I trick myself into doing the quiet work. Comment URGENCY and I’ll send it.)

Okay. By Thursday night I hadn’t opened my proposal spreadsheet. Not one line.

Friday I finally sat down and suddenly I was second-guessing the price of every single part of the arch installation, googling “current peony prices“ as if I hadn’t quoted a hundred weddings, rewriting the same recipe four times so it didn’t sound like I was apologizing for charging money.

I hit send at 11:58pm. Jessica said yes. She never knew. They never know. And this example isn’t an outlier - it was the rule.

Here’s the thing — I didn’t get it done because I’m organized.

I did it because I told her a date.

The promise is the only thing that reliably turns “I should get back to her” into “I am currently pricing peonies at 11:58 on a Friday night.”

The reel is about how to use that on purpose.

This is just proof I actually live this way.

And I’ll be honest with you: everything I just told you works…

But it’s also kind of a trap — there’s a catch to all this that nobody talks about, and I owe you the honest second half. That’s the next one.

Comment URGENCY for the cheat sheet.

————
The ADHD Flower Farmer · Part 3 of 8.

Just saying.

Also Good Hang With Amy Poehler just get us.

A confession that didn’t make the video:

My first year farming, I kept waiting to feel calm.

Because I felt PRESENT for maybe the first time in my life, which was a gift. But calm?

Thats not what I was. What I was, was THRILLED.

I’d be out there at 6am practically vibrating because the first dahlia had opened overnight and I HAD to see it. I redid my entire growing plan three times one winter because a new seed catalog showed up and lit my brain up like a pinball machine.

Peaceful people do not do this.

I don’t think I chose flowers to slow down. I think I found the one job that never, ever bored me — something new blooming every day, a deadline every morning — and called it peace, because that sounded nicer than “I need constant stimulation to feel like myself.”

Anyway. The reel says the rest. I just wanted you to know the serene-flower-farmer thing is, for me, a beautiful lie.

The ADHD Flower Farmer · Part 1 of 7 — follow along if you saw yourself in any of this.

What’s the right size farm for you?

I used to nudge everyone towards full time farming (even if they were micro-farming, my favorite).

But not only is that not right for everyone, it’s not always realistic. And it’s not always FUN.

I want you to feel calm, focused. joyful, powerful and - hell yes - PROFITABLE when you look back at this season or next.

So whose version of a farm are you building?

Would love to hear your thoughts ❤️

I’ve been helping my students sell out their subscriptions lately. (Haley? Kelly? How many spots left to sell?!)

One awesome way to do it is to get crazy specific.

A generic post that speaks to everyone - well it ends up not speaking to anyone at all. They all scroll.

But a post saying “I’ve got one spot in my CSA for someone’s grandpa here in Portland,” - someone is gonna see that, giggle, and either buy or send it to their sister in Portland.

I all but promise.

Who’s going to try it? I’ll give you $5 if you report back 😂

There’s smart farming, then there’s beating yourself up because you’re not doing it perfectly.

Almost every student who comes to me after reading my book feels the need to apologize about their lack of good data 😬

No! You’re doing just fine. Let’s reset the bar:

Take the notes that are gonna help you next season. That’s it. I’m here to help you be a better farmer, not a perfect farmer.

I’ll be teaching my crop planning process in a fun interactive live week coming up this fall (this is usually reserved for my Biz Academy students).

Comment ‘crop camp’ to jump on the wait list 🥰

You didn’t get into flowers to become a marketer.

I know.

The growing is the good part and the whole reason you started.

It took me way too long to admit this: you’re running two businesses, not one. There’s the growing side, and there’s the selling side.

And you can put 40 hours a week into that field, do everything right, and still limp to the end of the year with a couple thousand bucks in sales — because the selling keeps getting shoved to “later.”

(Later doesn’t come. Ask me how I know.)

Nothing changed for me until I quit thinking of myself as the woman who grows the flowers and started acting like the woman who sells them.

Growing them was never going to be enough. You’ve got to sell them too — out loud, at real prices, like you mean it.

Learning how to be both women at once is what we work on every single week inside Flower Farming Business Academy.