Chasnoff Media

Creating the documentary blog series, 'The Ripple Effect.' Our Why:

At the time Chasnoff Media began this project, headlines about illicit fentanyl were inescapable. As is the case with many current issues (e.g., around opioids, gun violence, and climate change), the sheer volume of information and media saturation can desensitize an audience. With overdoses and poisonings rising at an alarming rate, we wanted to create something that would cut through the noise. Breaking through audience apathy and emotional burnout requires fresh angles and compelling storytelling. It’s the reason we decided to use a short-format documentary style to present the story in a new way and from a different perspective to really speak to our audience and prompt action.

Nominated for ten Shorty Awards in separate categories, ‘The Ripple Effect’ is available online. Explore the series: www.safersacramento.com/the-ripple-effect.

"Have you heard of “vibe marketing?”

It’s been popping up in marketing discussions all over social media (especially LinkedIn) lately. And, unfortunately, it has just enough aesthetic appeal to distract from how strategically hollow it is."

Read the article:

Slow-Motion Marketing is the Antidote to Vibe Marketing Is vibe marketing just another coding framework needlessly applied to marketing? Robert Rose of the Content Marketing Institute says slow-motion marketing makes more sense. Here’s how to do it.