Color Magic Printing

Client Spotlight — an agent in suburban Atlanta sent us a story last month we have to share. She had been losing listing appointments to a bigger-name competitor in her market. Same homes, same comps, same commission — but she kept finishing in second place.

She ordered 50 custom 8-page listing presentation booklets from us: gloss cover with aqueous coating, perfect-bound, branded to her, with a back-cover testimonials page from past sellers. She started leaving one with every seller after the appointment. Over the next three months her appointment-to-listing conversion went from roughly 40% to a touch over 70%. Her words: "They keep calling back. They held onto the booklet."

That is the entire game with listing presentations — being the agent the seller can still see on the counter after you leave. Printed in Portland, delivered nationwide to your office. Start your listing booklets at store.colormagic.biz.

Wednesday is direct mail day, and this one is for the agents reading: Every Door Direct Mail is still the most reliable way to own a farm area, and Q2 is exactly when sellers start deciding whether they will list before fall.

EDDM lets you mail every household on chosen USPS carrier routes — no mailing list required, no addresses to scrub. A typical just-listed or just-sold EDDM postcard runs roughly 18 to 25 cents per piece for print plus postage, which means a 1,000-home farm can be covered for under $250. The agents who run EDDM on a consistent schedule — same farm, every 30 to 45 days — are the ones whose names sellers recognize when it is time to call somebody.

We handle the design, the heavy stock printing, the carrier route selection, and the drop at USPS. Printed in Portland, mailed anywhere in the US. Get a free EDDM quote at store.colormagic.biz.

Behind the print: soft-touch matte laminate. If you have ever picked up a business card or booklet that felt almost like suede, that is what soft-touch does.

It is a thin clear film applied over the printed surface that gives the piece a velvety, slightly grippy texture. The visual result is also striking — it deepens dark colors, mutes glare under office lighting, and pairs beautifully with spot UV accents on logos or headlines. For a local business handing materials to clients face-to-face, that tactile moment is the difference between something glanced at and something kept on the desk.

We apply soft-touch matte laminate to booklets, presentation folders, business cards, hangtags, and packaging — printed in Portland, delivered nationwide. Curious how it would look on your project? Request a free sample at store.colormagic.biz.