Fish Marketing

Cracking the David vs Goliath Code: The Making of Indy Pass

We're excited to share a success story that transcends the ordinary client-project dynamic—a shared vision that led to a feature in Outside Magazine. From ideation and brand design to website development and impactful digital campaigns, we are proud to have helped solidify Indy Pass as a global force.

Read our blog on how passion and a tailored strategy helped Indy Pass become the fastest-growing multi-mountain pass in the world — now on our website

https://www.fish-marketing.com/the-david-vs-goliath-of-skiing-how-indy-pass-took-on-the-giants/

Since Doug incubated Indy Pass in our Portland office back in 2019, it's gone through a whirlwind of changes leading to its present shape and form, now 180+ resorts strong. From start to finish, the mission has remained unchanged.

Read on to see what hurdles and opportunities Indy Pass has in the future, as the ski industry faces challenges around accessibility and consolidation.

Can the Indy Pass Save Skiing from the Ikon and Epic Pass Hordes? Everybody’s buzzing about this affordable passport to smaller, often overlooked ski resorts around the U.S. Its owners think their rapidly growing business could be the antidote to the ski industry’s endless consolidation.