LH | Prolific

Now THIS is how to do a product tie -in! 💚

It’s giving total positivity #VWPartner Visit vw.com to learn how you can support firefighters and communities across California.

NPS has social game on point. We need to be creative even about serious subjects to reach and teach people about our key takeaways.

If bear not friend, then why friend shaped???

Friend? Maybe time to reevaluate. Seeing a bear in the wild is a special treat for any visitor to a national park. While it’s an exciting moment, it’s important to remember that bears in national parks, no matter how cute or floofy their ears look, are wild. Just like your ex, their behavior can be unpredictable. BTW, What do you call a bear without an ear? A “B.” 🐑🥁🐍

When you arrive in a park that has bears, always remember to check with the nearest visitor center or backcountry office for the latest bear safety information. Keeping your distance and not surprising bears are some of the most important things you can do to keep your pants dry. We mean safe. Most bears will avoid humans if they hear them coming. You loud. (Which can be a good thing in bear country.) Pay attention to your surroundings and make a special effort to be noticeable if you are in an area with known bear activity (Really? That hat?) or a good food source, such as berry bushes.

Image: Three views of bear ears from Katmai National Park & Preserve.
Top- adult female bear #94
Middle - male bear #480 Otis
Bottom - adult female bear #128 Grazer

Another fine piece of creative from W+K!

Nike's New Ad Is an Editing Marvel, and Maybe the Best Covid Spot Yet W+K's seamless ode to the unifying power of sport

Why your organization needs a good Communications and copywriting person or agency...

With User Interface (UI) it is particularly important to have clear and grammatically correct directions! It's about User Experience, ease of use, and trust.

Too often, brands and content strategies get caught up in curating the perfect marketing stream and can forget many savvy audiences tune out when they perceive content streams are too promotional. Here's one case in point, after experiencing promotion exhaustion, the author made a concerted effort to ditch "influencer" accounts in favor of "slime" accounts; in other words, brain-soothing, experiential content that brings joy.

Is "slime" content right for your content mix? Whether or not it is, a good mix of content is essential to keep your audience happy and growing. We can help!

Why I unfollowed influencers in favor of relaxing slime content Scrolling through Instagram is much more relaxing when your feed isn't populated with influencers.