Terra Firma

Led by CEO Paul Katovich, HighLine Grain Growers, Inc. supports farmers from seeding their crops to shipping their harvest from storage facilities using major railroad and barge transportation options.

The co-op also provides information and bulletins on market prices and bids, crop varieties and weather, and an online course on dealing with stress as farmers. All of it is available on an app, too.

“We exist to serve the multi-generational farm family,” Katovich says. “We recognize that we didn’t build the platform we’re responsible for today. It was passed down to us and we’re charged with being good stewards of it.”

**Looking to get some well-earned recognition for you and your company? Contact Theory Lane to discuss: [email protected].

Paul Katovich – HighLine Grain Growers Inc. Paul Katovich's expertise helps 3,000 Eastern Washington members of HighLine Grain Growers Inc. get their crops to markets around the world.

When Kaylie Reicks talks about needing internet connections in the barns at Reicks View Farms, it’s not so the pigs she and her older brother, Brady Reicks, are raising can stream entertainment.

The internet in the barns and a new communication system are essential modern touches enabling farm employees to better communicate and share data and information on operations on the 65,000-sow farm in Lawler, Iowa, a small town about 80 miles west of the Mississippi River.

So, while the Reicks are continuing a five-generation family tradition of farming as co-owners of the farm their parents founded in 1979, they’re embracing the future as much as honoring the past.

Reicks View Farms – Brady Reicks and Kaylie Reicks Brother and sister Brady Reicks and Kaylie Reicks continue a family tradition of farming in Iowa while ensuring sustainability.

How has John Colapinto refreshed his career? By guiding Garden-Fresh Foods as it offers healthier choices to its customers and ensures its workforce is valued.

John Colapinto – Garden-Fresh Foods - Terra Firma John Colapinto refreshed his career by guiding Garden-Fresh Foods to offer healthier choices and ensure its workforce is valued.

With more than 36 years of fast-food experience, Troy Morrison founded North Texas Bells in 2011. Now, the company owns more than 60 Taco Bells, with a goal to have more than 100 locations by the end of 2024.

Troy Morrison – North Texas Bells - Terra Firma With 36 years of fast-food experience, Troy Morrison founded North Texas Bells in 2011 and the company now owns more than 60 Taco Bells.

Ever aware of the family tradition valued by Loffredo Fresh Foods, President and CEO Brian Loffredo is tapping new markets with ready-to-eat foods and a new line of spices.

Brian Loffredo – Loffredo Fresh Foods - Terra Firma Ever aware of the family tradition valued by Loffredo Fresh Foods, President and CEO Brian Loffredo is tapping new markets.