Amy Rosenberg
04/03/2026
No one connects culture to marketing quite like Emmy Luciano.
As she celebrates 10 years at Logical Position — a fast-growing Inc. 500 digital agency — it’s easy to see why. She started there as a recruiter, helping build a team-first culture that shaped employee morale and the overall experience.
Now leading marketing and branding at LP, she brings that same instinct into how the company shows up externally.
We're lucky to have partnered with Emmy for years on PR and thought leadership, and that connection — from internal culture to external visibility — helps us in so many ways.
While her Portland Trail Blazers dance days are behind her, she’s still teaching dance when she’s not leading at LP.
03/19/2026
This morning’s Elevate Women Summit, by the , was motivating and inspiring.
We heard all about ECONorthwest’s State of Working Women report. In summary: “Women's Workforce participation has increased meaningfully over the past decade, yet persistent disparities in earnings and leadership representation show that participation alone doesn't guarantee economic security or advancement…” Check out the report for key takeaways.
Thank you Libby & from TenBridge Partners for a wonderful morning!
ICYMI: Wire releases can’t be your entire generative engine optimization (GEO) strategy. But if you’re going to use them, here’s how to make them count.
• Announce genuinely new information
• Be explicit about what your company actually does
• Reinforce terminology already established on your website
• Put key information early
• Direct readers (and crawlers) back to your primary website pages
None of this is revolutionary. Most experienced PR professionals are already doing it.
The hard part isn’t sending the release. The hard part is earning authoritative media coverage and maintaining consistent messaging over time.
Consistency across owned content and public mentions is what reinforces SEO, GEO and overall visibility.
The full breakdown is in the blog. Link below.
https://www.veracityagency.com/public-relations/the-real-role-of-wire-press-releases-in-ai-visibility/
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