MotorCityblack.com

For 22 years, has built a thriving business by mastering the art of entrepreneurship. This summer, she partnered with the to teach the next generation of youth essential business skills like planning, financial literacy, marketing and most importantly, confidence to believe in themselves and their potential.

This opportunity aligned perfectly with Joi’s goal to empower young entrepreneurs to start strong and build lasting legacies, while supporting the City’s mission to create meaningful opportunities for youth growth and success.

Elizabeth “Lisette” Denison Forth’s was the first Black woman to purchase property in Pontiac (MI), in 1825. Born a slave in Macomb County, she obtained freedom and went on to work in the households of some of Detroit’s most-prominent families.

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