Imagine Communications

⚽ When the world’s most-watched sport takes center stage for its quadrennial showcase, the technology behind the coverage is put to the ultimate test.

In the latest issue of TV Technology Magazine, Imagine Communications’ John Mailhot looks at what it takes to bring the world’s biggest sporting stages into viewers’ living rooms, and why HDR, progressive scanning and SMPTE ST 2110 are now so central to premium live coverage.

Read the full interview in TV Tech 👉 https://myimagine.tech/3SSpaVx

Go deeper on the technology redefining today’s major sporting events in John’s full blog 👉 https://myimagine.tech/4f1SVuk

📸 Yesterday at The Stream TV Show 2026, Imagine Communications CEO Steve Reynolds joined the Broadcast & CTV Convergence panel with other industry leaders to explore how broadcast and CTV can work together in the next era of TV advertising.

This lively session looked at the pressures reshaping the market, from cord-cutting and audience fragmentation to measurement gaps, monetization pressure and the growing need for more unified linear and CTV buying.

As Steve noted during the panel, “The audience is the inventory.” It was a clear reminder that the future of TV advertising will be shaped by how effectively the industry can connect data, reach and monetization across broadcast and CTV.