Locus Digital
03/19/2026
Every agency on earth will tell you they are different.
Here is how to find out in 10 minutes before you sign anything.
Ask these five questions and watch what happens to their face:
1. Show me a client whose conversion rate you improved — with actual before and after numbers.
Vague case studies are a confession. Real results have real numbers.
2. What happens if we are not seeing traction by month three?
Good agencies have a process. Bad ones blame the algorithm, your industry, Mercury retrograde.
3. Who specifically will be working on my account?
Not the person selling to you right now. The actual human. Their name.
4. How often do you report and what exactly is in the report?
If they fumble this question, stand up and leave. Politely. But leave.
5. What is your average client retention rate?
Happy clients stay. The number tells you everything the pitch deck is hiding.
I have watched businesses hand over $50K to agencies that could not answer a single one of these.
The right agency does not just answer these questions — they are relieved you asked them.
Which question would you be most nervous to ask? Drop it below.
08/07/2024
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5830 Granite Pkwy #100/313
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