The Point Group

Everyone’s using AI.
Very few are using it well.

Speed isn’t strategy.
Volume isn’t value.

And “we used AI for this” isn’t the flex people think it is.

The real edge?
Knowing what not to automate—and where human taste still wins.

Because the fastest way to look like everyone else…
is to create like everyone else.

As a brand, knowing when to insert yourself into the conversation on any channel, or determining whether it's even relevant, is paramount. Saying something just to say it, hoping it gains traction in a play to go viral - that's going to get you cooked 🔥 in the comments - and as we all know, the internet is undefeated. 🏆

Episode 11 of What's the Point, featuring guest Brandon Gabay, VP of Marketing at Batbox, is on YouTube now!