Kenneth Corbin

After media buying for many years now, I've learned that ROAS is a rollercoaster for almost every account.

There's so much volatility between days that has you mentally pulling your hair out.

It's always best to look at metrics on larger time windows for this reason.

For instance, I only kill ads by looking at a 7-14 day lookback (Depending on how much you're spending a day)

Looking at ROAS on a day-to-day basis will not only drive you crazy but can also mislead you.

Focus on WoW and MoM growth metrics instead of trying to figure out why yesterday's metrics we're dog poo.

I have a hiring secret to tell.

I was always told not to hire 'Entrepreneur Minded' people.

As they're not there for the long term.

But I got a secret.

From my experience, hiring a 'retired' entrepreneur who attempted that route ..
But found out and ended up hating it..

Ended up being 10x better employees than the rest (in most cases, not all the time)

They came in with new ideas and tactics to initiate on.

Thought by themselves, etc.

But not only that..

let's be honest -

Majority of people don't stay with companies for a vast majority of time anyways.

So I'd rather take an A+ player, reap the benefits while I have them -

And innovate on the creativeness they bring.

Take it for what it's worth.

Just my experience!

7 life changing marketing tools:

1. ConvertKit
2. HighLevel
3. Grammarly
4. Zapier
5. Unbounce
6. Simplified
7. ClickUp
8. Taplio
9. Jasper

What else did I miss?