Deep Varnish

How is your nonprofit using storytelling to create conversations and connections with your stakeholders?

Essential Elements of Nonprofit Storytelling Nonprofit storytelling can be an incredibly powerful tool to motivate donors, volunteers, and community stakeholders to take action! By providing real, tangible examples of how your organization directly impacts the lives of others, people are more likely to form genuine connections with your cause....

Morning meetings

Congratulations to the Center for Women's Entrepreneurship (CWE) incubateHER 2019 graduates! 9 passionate local entrepreneurs who spent the last 12 months working hard on growing their businesses.

Your brand (and your customer experience) doesn’t begin and end on Facebook and Instagram.

The Post-Purchase Experience Gap Your big moment. After chasing after new customers, you finally convince them to make a purchase. Now comes your chance to win them over with a unique and memorable post-purchase experience. But instead they’re left with a post-purchase experience gap.

Work meetings.

Entrepreneurs working together to help revitalize a community.

Celebrating Community Revitalization: Launch Sto-Rox Showcase Growing up in the Rust Belt—a name given to parts of the northeastern and midwestern US that experienced massive declines in manufacturing starting in the 1970’s—you can still see the economic and social impact decades later when the factories shut down. Even though Pittsburgh has made great s...

Imagine launching a new venture but instead of only having to worry about your own success, you have the added pressure of helping to revitalize an entire community. That's the story of the 10 participants of Launch Sto-Rox.

Celebrating Community Revitalization: Launch Sto-Rox Showcase Growing up in the Rust Belt—a name given to parts of the northeastern and midwestern US that experienced massive declines in manufacturing starting in the 1970’s—you can still see the economic and social impact decades later when the factories shut down. Even though Pittsburgh has made great s...

Marketing is about selling more.

Good idea, bad ex*****on.

Amazing turnout for New Sun Rising's first Vibrancy Awards recognizing community partners and their work to enhance culture, sustainability, and opportunities. Congratulations to PearlArts, Millvale Community Library, Global Wordsmiths, Evolve EA, The Partnership Network, Inclusant, and Creative Mornings Pittsburgh.

Forgettable. Without a clearly defined and articulated brand personality, your marketing and your message is likely to fall flat with prospective customers.

How to Identify Brand Personality (and Why) Forgettable. Without a clearly defined brand personality, your marketing and your message is likely to fall flat with prospective customers.

Client research