Think Big

Great question, Dr. Evil! "Re-marketing" is the latest and greatest digital marketing trend that's job is simply to bring buyers back to your website! When you launch a re-marketing campaign on Google, your ad will be served to a very specific target audience (of your choice).

Whether these potential customers have already visited your website, or Google has identified them as part of your targeted demographic, the beauty of re-marketing is that none of your ads will be wasted on viewers who aren't interested in your industry!

Figuring how often to post on your business' social media platforms can be tricky, and lots of people have lots of different opinions on the matter! However, studies actually show that once a day is ideal... but never more than twice a day! According to Hubspot, social media pages with 10k+ followers actually saw a drop of up to 50% of their following/engagement if they posted more than once a day. In the same study, they found that posting (on average) about 3 times a week is optimal in order to stay relevant with your followers.

What is a Facebook pixel anyway? We're glad you asked! A Facebook pixel is simply an analytics tool consisting of a of code that you can drop into the back end of your website. This pixel tracks the people who visit your site, and then retargets them with ads from your business via their Facebook profile. Pretty cool, huh? If you're not already using a Facebook pixel on your website, we highly suggest you look into it!

Mobile friendly websites are something we've talked about a lot lately, but we cannot stress the importance of having one! Nothing makes users bounce from a website more than when they can't maneuver around it via their mobile device.

If you know your website isn't mobile friendly and would like to do something about it, we'd love to help! Send us a message today!

For any of you who don't know what Google Analytics is, it's a free software hosted by Google that is connected to your website through a tracking code. This code, created within your Google Analytics account, can be placed on any page within your website to track user activity. And that right there is the key reason any business owner should be using Google Analytics... to actually TRACK what potential customers are doing on their website.

This information leads to great insight into the minds of your consumers, where they tend to go on your website, and even what might cause them to bounce, or leave. So my question for you is, why would you not take advantage of this software?

Don't listen to Dwight... we aren't in the 90's anymore, people!! SEO is vital for any business to succeed this day and age. Simply put, if you don't rank, you don't exist.