Little Earth

Pittsburgh Proud!

Watch here as The Today Show unravels the legacy and shares the fascinating history of the Terrible Towel.

https://www.today.com/video/how-pittsburgh-steelers-terrible-towel-became-good-luck-charm-193694277585

Little Earth is the official manufacturer of the Terrible Towel and has partnered with The Pittsburgh Steelers for over a decade.

Discover the unique versions available: https://shop.steelers.com/terrible-towel

How Pittsburgh Steelers’ ‘Terrible Towel’ became good luck charm During any Pittsburgh Steelers game, fans can be seen waving their “Terrible Towels” — a tradition that began with broadcaster Myron Cope during a championship run in 1975. TODAY's Craig Melvin reports on how the towel became part of the city’s identity.

Game day glam just got a serious upgrade with my Homefield Purse! 🏈👜 Representing my favorite NFL/NCAA team in style has never been easier. 🙌🏼💯 Score big on fashion and fandom with this chic sports accessory!