CSE Web Solutions

A couple of weeks ago, I wrote an article on my personal blog of the latest Google algorithm update coined the EMD (Exact Match Domain) update. But just how did this latest Google algorithm change effect local businesses? The short answer is it depends. If you used the EMD method exclusively to rank for geo-targeted keywords, chances are pretty good you were in fact affected at some level, maybe worse. I have never subscribed to the EMD theory for my clients, at least on a large scale. As ...

Are EMD's Effective for Small Businesses?

The jury is still out on any SEO benefits of hCards. The search engines nowadays (speaking primarily of Google of course) are very sophisticated and certainly smart enough to determine the actual location of your business. That said, I think the hCard simplicity and structure warrants consideration for your website.

To make your hCard, use the hCard Creator using XHTML mark up to identify somebody or some place. Use the hCard and embed it on your site. The search engines are able to read th...

hCard and SEO Value

Google recently released Boost, an advertising model designed specifically for businesses to establish a formidable position within Google Maps and/or paid listings. Boost is the Adwords version for local advertising designed specifically for business owners that do not have the time nor the inclination to manage laborious advertising campaigns.

Below, is a snapshot of how Google Boost looks. Note the blue push vs. red push pin signifying Boost.

What is Google Boost?

Boost is a “hands...

Google Boost for Small Business