Color Strategies, LLC

𝑯𝒆𝒚 𝑳𝒐𝒓𝒊, 𝒄𝒂𝒏 𝒚𝒐𝒖 𝒓𝒆𝒄𝒐𝒎𝒎𝒆𝒏𝒅 𝒂 𝒑𝒓𝒐𝒎𝒑𝒕 𝒕𝒐 𝒈𝒆𝒕 𝑪𝒉𝒂𝒕𝑮𝑷𝑻 𝒕𝒐 𝒅𝒐 𝒂 𝒑𝒂𝒊𝒏𝒕 𝒎𝒐𝒄𝒌 𝒖𝒑 𝒐𝒇 𝒎𝒚 𝒉𝒐𝒖𝒔𝒆.

Time and money. Let my 13 years in graphic design and color management, 20 years specifying architectural color, and experience building my own AI agent on The Land of Color save you boatload of both.

AI paint color mock ups are no different than any other free paint visualizer or fancy masking in Photoshop.

𝗜𝗧 𝗜𝗦 𝗔𝗟𝗟 𝗧𝗛𝗘 𝗦𝗔𝗠𝗘 𝗧𝗛𝗜𝗡𝗚.

It’s a matter of physics. Color on a screen is emitted light, not reflected light. So it can *approximate reality*, but it can’t fully replicate it.

It does not matter what you're using to approximate the reality of color.

𝗜𝗧 𝗜𝗦 𝗔𝗟𝗟 𝗧𝗛𝗘 𝗦𝗔𝗠𝗘 𝗧𝗛𝗜𝗡𝗚.

ChatGPT doesn't do color any better than the first paint visualizers that were launched in the late 1990s and early 2000s. AI is just a newer way to get a digitized mock up of color on your house.

What about all the new AI paint visualizer apps launching now?

𝗜𝗧 𝗜𝗦 𝗔𝗟𝗟 𝗧𝗛𝗘 𝗦𝗔𝗠𝗘 𝗧𝗛𝗜𝗡𝗚.

One app claims to have better Benjamin Moore and Sherwin Williams colors than AI.

No, they do not.

There is a use case for visualizers and digitized mock ups of paint colors.

That use case DOES NOT include picking a paint color from your phone or computer screen.

Knowing the difference between RGB and perceptual color models is color expert 101.

There are different modalities to deal with the chasm between digitized/online color and color in real life.

For example, PalettePerfect.ai images. I include perceptual color notations, so each color is defined independently of how it displays on any screen.

Gray, black, and white are default choices.

Have they all had a moment in the trend spotlight?

Sure. Probably will again.

Cool grays, all-white kitchens, greige-y leaning neutrals, black and white exteriors give the illusion of safe and failsafe.

Shoving gray (in particular) into a category of “this trend is over” is reductive to the reality of how people struggle to choose colors – especially paint colors.

So while the trend in paint colors has shifted warmer/earthier/toastier, gray/black/white still have seats on the bench. Just waiting for a homeowner who is out of time and mental bandwidth to put them in the game.

When people get to the “we can always go with white” level of despair they think adding black will transform white into a color scheme, hide the decision fatigue, and by the grace of God somehow look fresh, new, and creative.

Color in insolation is one thing, in context it’s part of a bigger story.

And context is a wickedly unforgiving mirror. A black-and-white exterior in a traditional, earth-tone, regionally anchored neighborhood stands out - just not in a good way.

Getting color correct in context means alignment with the fixed elements in a space or on an exterior. Wood tones, stone, brick, roof, flooring, etc.

If you can’t explain how gray, black or white relates – what color relationship loop does it complete – then it doesn’t belong. Full stop.

Giving air to the characteristics that trending, warmer colors have is a good thing. Because you can’t choose what you haven’t seen.

A few examples.