Abby Herman - The Content Experiment

Ever feel like most marketing "experts" aren't actually doing what they teach? Me too – and I'm changing that narrative.

I'm kicking off a 6-month experiment (finally living up to "The Content Experiment" name!) where I'll document building my digital product shop while continuing to run my fractional CMO services.

In this episode, I share:

⭐Why I need revenue that doesn't solely depend on 1:1 clients
⭐My previous failed attempts at launching digital products
⭐My new partnership with Destini Copp
⭐Plans to share real numbers and actual strategies

For the next 6 months, I'll show you what works, what doesn't, and the honest journey of balancing client work with building new revenue streams.

No massive teams, no inflated numbers – just real experiments, real results, and actionable takeaways you can apply in your own business.

Listen now and let me know what aspects of marketing and business growth you'd like me to address in future episodes!

https://thecontentexperiment.com/embracing-the-content-experiment/

Podcasting Moms! Do you feel like you’re stuck in a cycle of recording episodes but not seeing the podcast growth you want? 😩

You’re not alone.

That’s why I’m excited to be part of the Moms Behind the Mic Summit—a FREE event designed to help mom podcasters like you gain clarity, strategy, and momentum.

I’ll be sharing how to leverage AI to help you personalize (yes, really) your podcast in a fraction of the time it's taking you now, plus you’ll learn from top podcasting experts who have successfully built and monetized their shows without sacrificing time with their families.

✨ Don’t miss this! Grab your FREE ticket here: https://abbymherman--jennysuneson.thrivecart.com/moms-behind-the-mic-summit-march-2025/

Just launched! The Spring Forward Sales Igniter Bundle gives you 30+ practical business-growing resources from small business experts who've been where you are. 🚀

Why it matters: Each resource in this collection is specifically designed to help you:

>> Connect with more engaged prospects
>> Turn website visitors into paying customers
>> Increase your average sale value
>> Build lasting customer relationships
>> Create sustainable business growth

Practical tools ready for immediate implementation in your business.

Limited time offer! Bundle closes Sunday, March 16th at 11:59pm Pacific. You'll have until March 30th to claim all your resources.

Your business deserves the right tools to thrive in 2025. Get your Spring Forward Sales Igniter Bundle now!

https://abbymherman--sb-success-factor.thrivecart.com/sfsi-bundle-sign-up/

💌 Want the secret to email sequences that actually connect AND convert?

I've been creating email sequences for clients since the early 2010s, and here's what I've learned along the way:

The best-performing emails don't rely on fancy copywriting techniques or high-pressure tactics (like countdown timers and false urgency). They follow a simple structure that puts your reader's journey first.

In last week's email newsletter, I shared a complete sales email sequence template, the same one that’s helped a client increase conversions on a high-ticket program.

The structure works because it:

✨ Starts with genuine connection
✨ Addresses real pain points
✨ Shares authentic solutions
✨ Builds trust naturally
✨ Creates clear next steps

The best part? You can use AI to help you write these emails without losing your voice. I walk you through exactly how to do this, including:

👀 Which prompts to use
👀 How to maintain your brand voice
👀 Where to add personal stories
👀 When to make offers

Ready to make your email sequences feel more like authentic conversations? Check out the latest newsletter for the complete template and AI guide. Not subscribed yet? Send me a DM and I'll share the prompt with you.

This client wanted (NEEDED) to find a way to save time and still publish a weekly podcast that's at the top of the funnel for her. So she decided to try something new: have me help with outlining and eventually scripting a few episodes a month.

I LOVE it when we get to think outside the box and try new things!

We started on a trial basis, just to see how it felt to her. This is month three and it's safe to say that it's going very well!

This client has so much content already (both public and behind a paywall) that I'm able to use it to help me create NEW content. I use AI to help find aligned content that she already has, then create a transcription of this older content. AI also helps me with organizing multiple pieces of content into one cohesive episode. Then I do a ton of editing to give it HER personality.

The result? New podcast episodes (and Reels, and a variety of social media posts) that align with what's currently going on in her business, what her audience needs and wants, and what we're marketing (a high-ticket program, an event, a low-ticket offer we just created, a freebie...).

Of course she always reviews ahead of recording her audio and video (which she batches once a month--a dream!) to make sure everything is aligned with her values and how she presents information.

So if you're struggling with consistency in your podcast or other pillar content, let's chat! It IS possible to get support in the pieces that feel like only you can do. 😃

thecontentexperiment.com/chat