Wellthy Boss

I am recovering from the mindset that I have to have the end figured out before I start.

Two weeks ago I made a big jump in my virtual fitness business to narrowing my niche...like a LOT!

I have all sorts of questions like “What happens if I get bored or realize I don’t know as much as I need to on this topic?” and “How do I not alienate the rest of my email list?”

But I am MORE motivated by growing faster than by being perfect or having an airtight plan.

You’ll also be hearing me talk more about niching down (especially if you’re trying to attract customers online) as I experiment with it and dig deeper into finding success within a narrow niche.

Have you narrowed your focus any since moving into virtual offerings?

Can we chat? I’m struggling a little bit lately with social media.

It’s always my goal to improve upon the silence if I’m going to ask for your precious attention. Our time is so, so limited and it feels wrong to waste yours with content that’s just attention-seeking rather than value-adding.

Yet it seems like the things the algorithms reward right now are entertainment-driven sound bites. (Or is it just me? I tend to be on the introverted/reflective side as a fitness instructor.)

Or maybe it just doesn’t feel like ME to force myself into the content trend of the day. And yet...distribution matters. Staying on top of the features and best practices allows us to maximize our reach...but I still think reach without impact is meaningless.

So I truly want to ask you...what kinds of content are most helpful to YOU? What makes your life better and easier as a fitness instructor, but also as a human being?

At the end of the day, this account is about YOU, not me. I’d rather speak the right words to a few than the wrong words to the masses. Let’s chat!

Outlook for this week...sunny. ☀️🌵

In-person connection is the theme as I get to spend it with the one and only who I haven’t seen in 18 months since we first came up with the idea for !

Our entire agenda? Planning for more meaningful in-person connections with YOU!

I’m so grateful for what technology and virtual experience has been able to do for growing my business and getting to know so many of you.

But as humans we are wired for community (even us introverted homebodies), and as group fitness instructors I think we understand that on a fundamental level.

You will be on our minds all week as we dream up ways to connect with you AND to help you connect with your students.

Have you been able to do anything special in person lately for the first time since the pandemic?