Round Trip Design Co.

🔹 I'm fascinated by color psychology. I think it's so interesting how colors can affect our feelings and perceptions of something.

🔹 That said, it's really important to consider which colors are used in your business branding because you want to make sure you're giving off the right message and vibe to your customers!

🔹 So, each month we'll highlight the psychology of a different color. This month, let's talk about light blue.

🔹 Light blue is very much associated with nature and the weather. Just think about the sea and the sky! 🌊❄️ This association is linked to feelings of calmness, peace of mind, freshness, and creativity.

🔹 Blue is also the favorite color of most people, which lends itself to being viewed as trustworthy, non-confrontational, and non-threatening.

🔹 It's one of the least appetizing colors (perhaps because blue is rarely found naturally in foods) so maybe think twice about choosing light blue to represent your food blog! 🥣

🔹 However, if you're in an industry such as healthcare, wellness or marketing, light blue would make a great choice!

🔹 For wellness 🛁 and healthcare 🩺 brands, light blue can evoke feelings of calmness, tranquility, and relaxation, which is super important in those industries.

🔹 As far as marketing, light blue can help build trust between you and your customers!

🔹 Can you think of any brands that are represented by light blue?

Quit watching other people live the life you want.

If they can do it, so can you.

Time to highlight some Wix font pairings!

These six font pairings are modern and versatile enough for practically any brand. Notice that the headings are capitalized - changing the capitalization of a heading font is a great way to make it look more authoritative or bold!

Also, I adjusted the character spacing of all the heading and paragraph fonts shown here. Making the character spacing bigger is one of my favorite ways to make a font more readable and also look more modern!

Swipe through to view all 6 pairings and let me know which one is your fave! My favorite is Number 1!