King Me Advertising

If you're getting into marketing, you've heard the terms "Top of Funnel" TOF, "Middle of Funnel" M*F and "Bottom of Funnel" BOF... but... what does this even mean?

Top of Funnel is a marketing term referred to as "cold leads". This is the first stage in a buyers journey to becoming your future customer! This is where people can hear about your brand or service for the first time.

When potential buyers are at the TOF- you have the opportunity to educate your future customers with information on how you can solve their problem or introduce a service you can provide. You can do this by social media posts, videos, podcasts, blogs, or ads! This is all about the customer learning about WHO you are and WHAT you do.

It is very important to decide what ads and actions you want customers to take depending on where they are in the sales funnel. Building a relationship takes time, and trust. TOF is where it all begins :)

A Facebook (Meta) Pixel can give you so much information whether you are running paid ads or not. Top reasons to install a pixel on your site:

Gather information – Your pixel gathers insights about visitors, such as where they come from and what device they’re using
Analyze behaviors – Learn how people interact with your website, whether they add a product in their cart or check out a specific product page and the time spent on your site.
Create audiences – Use the data gathered from Pixel events to build lookalike audiences and custom audiences.
Assess events – Evaluate conversion events to come up with the best Facebook ad campaigns for your business.
(oberlo)

Did you know that President's Day was originally celebrated in the 1870's as George Washington's Birthday (Feb 22nd) but was moved as part of 1971’s Uniform Monday Holiday Act, an attempt to create more three-day weekends. It was then when the holiday got expanded to also celebrate Abraham Lincoln- whose birthday is February 12th.