Woden

What allows brands to endure periods of rapid change is self-awareness about what truly makes them different in the eyes of customers, and finding innovative ways to deepen that connection.

The Next Retail Chain to Fail? Your Local Supermarket | Woden | Brand Storytellers After more than a century of catering to affluent Manhattanites, Lord & Taylor closed its flagship store on Fifth Avenue earlier this month. America’s oldest department store chain dates to 1824, but its contemporary incarnationhas as little depth and authenticity as its once-renowned window displ...

Once a business understands what drives and inspires their customers, they have to clearly express why and how the brand will help their customers achieve their own vision for success — and make them feel like a hero.

You Don’t Have to Race to Zero | Woden | Brand Storytellers In countless industries, companies are content to compete on price. Rather than looking for unique ways to differentiate, they are simply content to undercut their competition in order to gain even a fleeting advantage in the market. Businesses battling to capture their share of increasingly price c...