PHM

PHM was on site in Las Vegas last week for , kicking off the year with engaging discussions and discoveries in the consumer technology space.

As CEO Andrea Palmer commented, this year heralded a transition from aspirational to practical AI, with marketers pursuing application, rather than discourse on what “could be” in a decade’s time. While CES is often a showcase for the near impossible, the almost philosophical limits of what humans might achieve, in 2026, things got literal. As PHMers dove into programming and announcements, several trends emerged to shape our approach to the pursuit of new frontiers this year and beyond.

Our annual CES Digital Health Trends and Insights report details these trends, providing insight on the implications these trends have for health media, as well as key takeaways for the modern health marketer.

Head to PHM Perspectives for the full report, and don’t miss our View from the Show Floor, highlighting the groundbreaking tech that’s sure to change the consumer health landscape in the year to come.

PHM @ CES: 2026 Digital Health Trends and Insights | PHM Perspectives PHM was on-site at this year's CES, engaging with the latest in digital health and consumer technologies—culminating in a report on the these trends.

85% of people will get an HPV infection in their lifetime.

Despite this prevalence, traditional HPV campaigns have targeted parents urging them to vaccinate their children, leaving out a critical demographic—young sexually-active adults. HPV doesn’t discriminate. In fact, it can affect everybody.

To address this, Publicis Health Media and Digitas Health, as part of PHM’s for Good Initiative, teamed up with F**k Cancer on HPV F*cks Everybody, a provocative pro-bono multi-platform awareness campaign. This campaign seeks to educate adults aged 18-26 on the importance of HPV vaccination as a tool to take charge of their future. Through generous donations from media partners and creative teams, you may see HPV F*cks Everybody while swiping on a dating app, listening to your favorite podcast or shopping at your local mall.

Read more on this groundbreaking campaign and stay tuned for more:

#PHMLove Returns with F*ck Cancer | PHM Perspectives Publicis Health Media (PHM) and Digitas Health teamed up with F*ck Cancer, a non-profit advocacy group dedicated to the prevention of cancer, on a multi-platform awareness campaign to educate young people on the importance of human papillomavirus (HPV) vaccination.