Pretty Damn Sweet

Together with our friends at PIX PRODUCTIOND and Adobe, we crafted this beautiful opening film for MAX 2025 which played across massive screens at the Peacock Theater in DTLA. The success of immersive media is measured not only by the beauty of the art, but also by the feeling it has for the audience. Blending a variety of techniques from our talented artists, we set out to create a spectacle of light and sound that broke the bounds of typical presentation media to create a multi-screen immersive theatrical experience.

We absolutely love working on these shows. Thanks to PIX and Adobe for another amazing collaboration.

CREDITS

Client: Adobe
Production Company: PIX PRODUCTIONS
Creative Studio: Pretty Damn Sweet
Director, Keynotes and Events, Adobe: Joe Buchwald
Creative Director, Adobe: Michael Powell
Director: Stephen Gifford
Technical Director: Rick Sebeck
Designers: David Dura, Jon Mayes, Rory McLean, Everton Rios Marques
Motion Artists: Jon Mayes, Rory McLean, Everton Rios Marques, Rick Sebeck Hieu Vu
Editor: Stephen Gifford
Sound Design & Mix: Dan LaPorta
Song “Best Is Yet To Come” by Ønders”

We like to give character to abstract structures when bringing them to life. This shot was inspired by the SnorriCam rigs that keep the face of an actor centered in frame while the wildness of activity unfolds in the background. The results gives the feeling of attitude from this otherwise simple construct.