Braithwaite Communications
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Huntingdon Valley 19006
“What if I don’t like beans?” Imagine adding that comment to a post about – wait for it – bean soup. The bean soup theory has become a catch-all phrase for the idea that audiences today expect incredibly tailored content just for them – whether they’re the target audience or not. Learn what that means for marketers in this week's .
https://gobraithwaite.com/thinking/bean-soup-theory/
07/02/2026
The average person lives 26,826 days. But how else can you measure a human life? In Etsy's latest campaign, their answer is that life is measured in moments that matter. It's a clever storytelling technique that combines data with emotion, making the campaign more memorable. Learn more in this week's .
Color by Numbers – Braithwaite Communications The average person lives 26,826 days. But how else can you measure a human life?
The World Cup kicks off today, and the first game taking place in Philly is this Sunday. Our resident futbol fan Danny Paez gives a run down of the tournament for those of us who are used to American football. ⚽️
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123 S. Broad Street, Suite 1000
Philadelphia, PA
19109
Opening Hours
| Monday | 8:30am - 6pm |
| Tuesday | 8:30am - 6pm |
| Wednesday | 8:30am - 6pm |
| Thursday | 8:30am - 6pm |
| Friday | 8:30am - 6pm |
