Lula Commerce

Banking apps are quietly turning into a loyalty layer in fuel retail, and it is happening faster than most operators realize. On our recent Commerce Corner episode, Peter Rasmussen, Founder and CEO of Convenience and Energy Advisors, explains what that means for c-stores.

Chime is now the largest digital bank in the country at roughly 25 million users, and it has started running fuel and QSR offers right inside the app. A customer can claim discounts on fuel and other items but only if they pay with their Chime card. That closed loop builds loyalty that sits outside your own brand. Peter's advice to operators is to decide now whether they want to work alongside platforms like this or risk being left out of the conversation.

Check out the full conversation wherever you stream podcasts!