Studio Sixty Two

With 20 locations across Japan, the Henn na Hotel brand is defined by its commitment to evolution and futuristic hospitality. Each hotel boasts a distinct personality - greeting guests with everything from holographic concierges to life-sized animatronic T-Rexes. As the brand's first hotel in the United States, we wanted to capture that unique energy.

For this shoot, our goal was to seamlessly blend sleek Japanese minimalism with raw NYC grit, all while highlighting the quirky, futuristic fun that makes Henn na truly one of a kind.

Photography:
Creative Direction: .cs
Models:
Location: Henn na Hotel New York