ClickTank Media

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What is SEO and why is it important? SEO stands for "Search Engine Optimization" or, in other words, the improvement of one's site to increase visibility for relevant searches. The goal is to make your site as visible as possible to make it more attractive to prospective customers.

How does it work? An algorithm is used by search engines like Bing and Google to account for hundreds of ranking factors to determine the order pages should appear in the search results for a given query. Common ranking factors we can control are things like keywords and content quality.

Why is it important? With trillions of searches conducted every year, Google and Bing searches are the primary sources of digital traffic for businesses, which lead to success in other marketing channels. Think about when you conduct a search for the "best restaurants in the area" when on vacation, for example, and then think of how often you find yourself browsing through the 2nd, 3rd, and 4th pages for that search. The probability of your site being clicked on when listed above your competition's on a search engine is drastically higher.