OCTO
12/19/2025
🎙️ New episode: GET OUT OF YOUR OWN WAY
Sometimes you’re the problem. And that’s actually good news…because you can fix it.
Our Founder & CEO Justin Sirotin and Director of Strategy Lynn Rakowsky dive into what it really takes to get out of your own way and create momentum that lasts, including:
—> Your strategic narrative - the story that drives everything
—> Your product - the solution you’re building
—> Your activations - how you bring it all to life
Listen now at https://www.octopd.com/podcasts/get-out-of-your-own-way-create-the-space-for-momentum
12/11/2025
How do you design what comes next?
At Dubai’s Museum of the Future, immersive installations show how innovation, policy, and technology intersect to shape the world ahead. OCTO partnered with global creative teams to turn bold concepts into living experiences visitors can walk through.
“The future belongs to those who can imagine it, design it, and execute it.” — Sheikh Mohammed bin Rashid Al Maktoum
Explore the full case study at https://www.octopd.com/case-study/the-museum-of-the-future
10/16/2025
Innovation in health tech doesn’t start in the lab…it starts with .
OCTO’s cross-disciplinary team transforms early concepts into scalable, human-centered products built for real-world impact.
Let’s accelerate what’s next in health tech, together. Explore more at https://www.octopd.com/industry-spotlight/health-tech
10/03/2025
Investors don’t remember your formatting. They remember your story.
Too many founders jump straight into slide design without doing the foundational work: understanding their audience, crafting their narrative, and identifying their proof points.
We published a new guide on how to build a pitch deck that wins the room, starting with mapping your story before you ever open PowerPoint.
Read the full post at https://www.octopd.com/blog-posts/win-the-story-win-the-room
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