Metta Dealers

85% of customers shop on the phone, and most dealer websites were left behind in 2010.

The brutal reality is that most dealers are losing as much as 40% of applications because their websites are not mobile-optimized.

Customers start the process, get frustrated with tiny buttons and endless forms, and abandon your site to do other stuff.

The math is simple: if 100 people visit your site and 85 are on phones, but only 30 can complete their application without wanting to throw their phone away, you just lost 55 potential customers.

You're spending thousands on ads to drive traffic to a website that kills conversions. Same traffic, but your mobile-unfriendly site is doing the damage.

Start honing that mobile design down with bigger buttons and fewer form fields.

Dealers that already made this change are seeing as much as 30-40% increases in leads on their site from these small changes.

You might have to change website providers if it comes down to it.

Your website is either mobile-first or mobile-last, so avoid losing customers to bad website design.

Customer asks for a 30 minute delivery for a test drive, and dealers split down the middle.

Most stores stay comfortable in their showroom, waiting for customers to show up. Meanwhile, that “entitled” customer is buying from dealerships willing to go the extra mile.

You’re calling customers entitled, while competitors are calling them sold. The problem isn’t the request, it’s that most dealers don’t have a process to handle it profitably.

Nobody wants to drive 30 minutes just to have someone test drive without knowing if they can actually buy.

That’s where pre-qualification comes in. You need a solid process to ensure you’re not delivering cars to people who can’t finance.

Build a delivery system that serves your profit, not just customer convenience.

Stop letting your comfort zone cost you sales. Catch up or get left behind, a lot of stores already figured this out.

“Worst month in 30 years”? Maybe, but it’s not just the market that slowed down.

October through December always dip. But this year, a lot of dealers didn’t prepare. You pulled ad spend, let reps go, and then expected sales to stay the same.

Your BDC knew every hot lead by name during tax season. Now? They’re scrolling Facebook while your CRM collects dust.

You’re calling it a traffic problem. But the math didn’t die, the effort did.

Here's what you can do if you want to get traffic back before the end-of-year:
→ Hit your sold list for upgrades and referrals
→ Get back to daily follow-ups and lead names that matter
→ Don’t wait for more leads, work the ones you’ve already paid for

Traffic dipped, but activity dipped harder. That’s the real problem, and it’s fixable.