Refresh Digital Marketing

🧠When people are faced with a deadline far in the future, they are more likely to think the assignment is difficult. This leads them to procrastinate, spend more money on completing the assignment, and even risk abandoning it completely. These patterns are important for managers and others setting deadlines to recognize, in large part because research reveals that people’s tendency to procrastinate on long-term assignments and finish less-important but urgent assignments reflects a basic psychological preference. We behave as if pursuing urgent tasks has its own appeal, independent of objective consequences.

A brand is the mark left by the branding iron, on the side of the cow. Brands in a commercial business sense exist in consumers’ minds in the same way, as marks left behind in the human brain. Literally. Brand assets are our modern day commercial branding irons.
They are stimuli (logos, colours, sounds, messages, etc) and experiences which leave a collection of memories and associations in the brains of the human beings who come into contact with them.
Understanding how we build powerful brands is actually about understanding how we build powerful memories and associations.

Strategic thinking is an essential component of leadership — and yet for many leaders
it can be nearly impossible to find time for, arguments are that there two main barriers that keep leaders from devoting more time to strategic thinking: First, companies often incentivize long hours, and tethering yourself to your desk is rarely a recipe for innovative, strategic thinking. Second, many leaders want people to think they’re busy, so they lean into the frenzy. To fight against these external and internal pressures, remind yourself that strategic thinking doesn’t necessarily require a large time investment.