StampaTech

AR Ads Better Received Than Other Digital Formats A recent study from Ericsson found that consumers are more likely to interact with mixed-reality ads.

How Facebook Is Quietly Preparing to Dominate Virtual Reality According to The Verge, nearly 20% of Facebook's (NASDAQ: FB) employees are working exclusively on virtual reality (VR) and augmented reality (AR). Plus, the company has been acquiring small VR studios for years, most recently BigBox VR (creator of Population: One, the Fortnite o

Estée Lauder proves the business value of augmented reality The beauty company is well positioned for retail post-COVID thanks to an AR platform that lets consumers virtually ‘try on’ makeup and other products.

Apple's Augmented Reality headset launching in 2nd quarter of next year – Kuo - 9to5Mac Noted Apple analyst Ming-Chi Kuo is predicting that Apple’s Augmented Reality headset will launch in the second quarter of 2022. This is expected to be a development tool and stepping stone toward Apple Glasses. He made the prediction in an investment note seen by us … The note is about a key Ap...