Tagliani Multicultural

Another incredible collaboration from our CEO Hernan Tagliani to Forbes Agency Council "One of the most important conversations we have as agency leaders is the one about expectations — because the gap between what clients hope for and what's strategically achievable can make or break a partnership" Forbes

Impossible Expectations: How To Reset When Clients Seek Miracles In fast-moving industries like marketing, PR and SEO, clients sometimes expect dramatic results without the necessary investment, timeline or infrastructure in place.

We are proud to share that our CEO, Hernan Tagliani, was recently featured as a contributor in a Forbes article on paid social strategy!

At Tagliani Multicultural, we believe that reaching today's diverse audiences requires more than just boosting a post — it demands cultural intelligence, the right platforms, and messaging that truly resonates.

Hernan has spent decades helping brands connect authentically with multicultural consumers, and this Forbes collaboration is a reflection of that expertise and passion.

A big thank you to Forbes Agency Council for the opportunity to share these insights with a global audience.

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections With climbing costs, intensifying competition and changing privacy rules, marketers are spending more and feeling less certain about what’s working and driving results.

What makes this moment especially compelling for brands is the role multicultural audiences, and U.S. Hispanics in particular, will play in driving viewership, spending, and social engagement throughout the event.

Why Hispanic Fans Will Define the 2026 World Cup for Brands The 2026 FIFA World Cup isn’t just another sporting event. It is set to be the biggest soccer tournament in history, with 48 teams playing 104 matches across the United States, Mexico, and Canada from June 11 to July 19, 2026.

The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031

Study: `More Critical Than Ever' for Brands to Focus on Hispanics The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts