DIDNA
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Advertising is an enormous ecosystem of interconnected technology, hundreds (if not thousands) of vendors, and billions of data points.
diDNA operates at the hub of a complex flywheel that combines premium inventory, technology, and strategic partnerships all built to empower publishers with more insights, more volume, and more revenue. Using tier-1 demand sources and data-driven modeling, we’ve built a program that takes the complexity out of day-to-day operations for publishers, allowing them to focus on what they do best: creating great content.
06/30/2023
Yesterday we discussed a few ways publishers can increase their ad viewability. But let's go back to the basics today: what actually is viewability, anyway? 🧐
Ad viewability measures whether an ad is seen by a user or not. The industry standard for viewability states that an ad is considered viewable if at least 50% of the video or creative asset are in the visible area of the user's browser window for one second. The general goal for viewability is to achieve a score of at least 70% for all device types.
What does it matter? Anything below 70% can diminish the value of the ad inventory, resulting in lower CPMs and lost revenue opportunities.
When looking for an ad tech partner, don’t just evaluate based on CPMs. Look for a partner that can increase viewability, generate more ad impressions, and support you in increasing ad revenue while maintaining a top-notch user experience!
06/29/2023
Viewability is a crucial, yet often overlooked metric for publishers looking for ways to increase CPMs and maximize ad revenue.
In some networks, advertisers strongly prefer buying on websites with over 70% viewability. If your site is below this, you’re likely devaluing your inventory and missing out on revenue opportunities.
Here’s the good news: there’s ways to easily improve your viewability. From on-page optimization to software additions, here are 6 ways you can increase your ad viewability to drive more revenue for your site.
https://hubs.la/Q01W8rxT0
06/27/2023
The digital landscape has been challenging to navigate so far in 2023. With advertisers tightening budgets, it’s critical to ensure you’re doing everything possible to maximize ad revenue on your end.
Here’s a recent article we put together that might help: 10 Ways to Increase Ad Revenue.
Check it out - there may be some quick wins you’re missing out on!
https://hubs.la/Q01S-XVM0
Just two weeks to go before your Universal Analytics (UA) property stops collecting data!
If you haven’t set up your Google Analytics 4 (GA4) property yet, now’s the time!
Here’s an article from Google to help you get started:
[GA4] Make the switch to Google Analytics 4 - Analytics Help How to migrate to Google Analytics 4Google Analytics 4 is replacing Universal Analytics. On July 1, 2023 all standard Universal Analytics properties will stop processing data. (360 Universal Analytics
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