All Time Classic

🎸 2,500 limited-edition TapCards. One decade of rock. One unforgettable collectible.

To mark the 10-year anniversary of Everybody Wants, The Struts gave fans more than just nostalgia; they gave them a piece of history.

This exclusive TapCard unlocks never-before-seen “10 Years in America” content, celebrating the band’s rise from Derby clubs to global stages alongside rock legends.

At ATC, we’re turning iconic moments into tangible memories.

We launched 7 collectible TapCards to drive pre-release hype for “Ruby”, a fan-first initiative that turned pre-saves into a global collector’s challenge.

🎯 Boosted early streaming with pre-save incentives
🎮 Gamified fan engagement with variant designs
🎥 Built anticipation with exclusive digital content
📦 Rewarded supporters with physical artifacts

In a streaming world, TapCards give fans something to hold onto.