Syndicate Marketing

The Hero section of your landing page is one of the biggest factors of a high conversion rate.

Implement these tricks to boost your CVR.

Here's one of the ways Gymshark turned into a billion dollar business…

Yes, with a B

It’s called Revenue per visitor

Here’s how you can copy exactly what they’ve done during the checkout process to boost sales for your own ecom business and boos that Revenue per customer:

1. Free Shipping Prompt: Offering free shipping on orders over a certain amount. Display a dynamic progress bar in the cart, showing customers how close they are to qualifying for free shipping. This gamifies the process and encourages customers to add more items to their cart.

2. Add customer reviews and ratings within the cart to reassure shoppers. Highlight key phrases, use real photos, and address common concerns with positive testimonials. For example, if shipping times are a concern, include a review that praises fast shipping.

3. Subtly suggest related products in the cart. This is particularly effective for fashion, jewelry, and other similar products. Track your overall revenue per visitor to measure success, not just conversion rates or average order value.

4. Include payment seals and trust badges near your call-to-action buttons. Display logos of accepted payment methods like PayPal, Amex, MasterCard, and Visa, as well as SSL certificates to establish trust with your customers.

5. Maintain consistency in your call-to-action buttons throughout the entire checkout process. Use the same colors, fonts, directional cues, and terminology. Ensure buttons are placed consistently, especially on mobile, to enhance usability and trust.

6. Clearly indicate the steps in the pre-purchase funnel. Show visual indicators of the current step (e.g., cart, checkout, shipping, payment) and the remaining steps to complete the purchase. This reduces guesswork and increases customer confidence.

I use these techniques regularly, and they've helped my clients significantly increase their revenue per visitor.

Try this landing page strategy to instantly boost sales!

Introducing: Advertorials

An Advertorial is the perfect blend of a persuasive ad and an engaging story. They work wonders because they deliver value, not just a sales pitch.

Here are the 5 must-have elements of a powerhouse advertorial:

1️⃣ A Compelling Headline:
Your headline is the first thing potential customers see—it must grab their attention immediately.

(Pro Tip: Want to master headlines? Google “dog whistle headlines” and take notes.)

2️⃣ An Engaging Story:
Start with a narrative that resonates with your audience’s pain points.
For instance, if you’re selling a top-tier pillow, begin with a relatable story about someone struggling with sleep and how it’s affecting their life.

Set the stage for your product to be the hero.

3️⃣ Clear Benefits:
Once you’ve connected emotionally, outline the benefits.
Focus on how your product solves problems or enhances life.

Remember: Benefits > Features.

4️⃣ Social Proof:
Build trust and credibility with real-life examples of satisfied customers.
The more, the merrier—don’t be shy, lay it on thick!

5️⃣ A Call to Action with an Irresistible Offer:
Your CTA should be clear, compelling, and easy to follow.

Guide your audience on what to do next—whether it’s making a purchase, signing up for more info, or contacting you directly.
Make your offer irresistible and straightforward.