Growth Metrics

Search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs.

How People Search: Understanding User Intent - SEO 101 Learn all about the different types of search intent, how intent relates to the content you produce, and how search engines understand intent.

If you want your social media marketing to be effective, you need active, engaged, and loyal followers.Here are 6 tips to build a loyal fan base with social media.

https://www.searchenginejournal.com/increase-brand-loyalty-social-media/206998/?ver=206998X3

How to Use Social Media to Increase Brand Loyalty Brand loyalty is an invaluable reward that you earn by truly caring for your followers. Here are six ways to increase brand loyalty on social media.

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year.

http://searchengineland.com/bring-potential-customers-back-retargeting-277759

How to bring your potential customers back with retargeting The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready.