Elsie Rae & Co.

Hi there, I’m Rachel — the heart behind Elsie Rae & Co!

What began in 2020 as a small home decor booth called Elsie Rae Decor has slowly grown into something so much more. It is a reflection of my love for simple living, intentional clothing, and finding beauty in the everyday.

The name Elsie Rae comes from my great-grandmother, Rachel Elizabeth, who I was named after. I took a nickname from each name and flipped them around to create Elsie Rae. It felt like the perfect blend of personal meaning and timeless charm.

What started with vintage home finds has grown into a women’s lifestyle brand focused on helping women feel confident and beautiful in what they wear while embracing a slower, more intentional way of living. As a nurse who spent eight years caring for cancer patients, I’ve seen firsthand how short and precious life truly is. God placed this calling on my heart to create a space that inspires women to slow down, liveintentionally, and find joy in the everyday. It taught me that every moment is a gift and life is meant to be lived fully, not rushed through. I want to help women find joy in the small, everyday moments — even the seemingly mundane ones — because those are the moments that make up a beautiful life. And sometimes, it all starts with something as simple as getting dressed in the morning.

Today, Elsie Rae & Co is more than a boutique — it’s a lifestyle brand rooted in the belief that less is more. I believe in slowing down, romanticizing the everyday, simplifying your wardrobe, and filling your closet with timeless, versatile pieces that make getting dressed effortless and joyful.

Essentials with Intention is at the heart of everything I do. Every item offered, from clothing to lifestyle pieces, is thoughtfully chosen to help you simplify your life, reduce decision fatigue, and rediscover the joy of living and dressing with purpose and intention.

Thank you for supporting my small business and helping keep my dream alive! 🤍 I’d love for you to follow along, shop small, or just simply like and share my posts. Your support means everything. 🫶🏻

Your closet called. She said it’s time for a wardrobe you actually love. 😉

Too many pieces, nothing you really love, or just ready for a fresh start? Let’s fix that!

Start with the Fall & Winter Capsule Collection! I’ve curated a small collection of a few versatile, timeless pieces that mix and match effortlessly.

Check out the comments for the link!

• If your closet overwhelms you, your mornings overwhelm you.
• If your wardrobe frustrates you, your day starts in frustration.
• If nothing feels good, you don’t feel good.

Living an intentional life begins in the morning when we get dressed.

A year and a half ago, I started this boutique to help women feel confident in what they wear. But as my community grew, I realized it was about much more. For years, I chased trends and “must-have” pieces, but even with a closet stuffed with clothes, I still felt frustrated, uninspired, and overwhelmed every morning.

Over ten years of nursing, working in the emergency department and taking care of cancer patients, showed me how short and precious life is. It taught me to slow down, notice the small details, and savor the everyday moments.

I realized a wardrobe that works for you can set the tone for the whole day.

That’s how Elsie Rae & Co. was born. Every piece is thoughtfully chosen to mix, match, layer, make getting dressed easier or live life more intentionally. They are essentials with intention, curated for the moments that matter so that you spend your days doing what is important, because life is beautiful.

The “& Co.” represents company. The kind of company you invite in, share moments with, and move through life alongside. It represents YOU. The women who make this space welcoming, connected, and special.

Elsie Rae & Co. is a lifestyle, a community, and a reminder that your everyday life can feel beautiful. Simplify your wardrobe, embrace intention, and romanticize the ordinary.

Welcome to Elsie Rae & Co. — essentials with intention curated for the moments that matter.