Celsius Advertising

Digital Marketing 101 (Click See More for marketing made simple.)

1. Marketing is simple.
A. Identify a need for a product or service in the marketplace.
B. Create a product/market match to meet that need.
C. Get your message in front of the people who need the product.

2. Digital Marketing allows you to target people based on searches or interests that align with your product.
For instance, if you sell climbing gear, doesn’t it make sense to promote your products directly to people who frequent climbing sites? Of course it does. When a person searches for climbing locations in Arizona or Michigan, you have identified a perfect bullseye target for your climbing products.

3. Traditional media provide cheap but very wasteful reach. How many individuals watching TV or listening to radio broadcasts are climbers? Not many. But a podcast on climbing? Every listener is a potential customer.

Ready And Available Starting Points For Digital Targeting Media
Google Search Ads
Facebook Ads (Look at the “Interest Groups”)
LinkedIn (More “Business” targeting)
YouTube (Highly Targeted, Measurable Reach)
Podcasts (Narrow Targeted Media)

Call me!
We are looking to represent just “1" new business this year.
Together, let’s build a strategy to propel your business to success.

Thanks,
D.