www.MooreMuscle.com

A little over a year ago, Vader passed away, and it’s hard to believe how quickly that time has gone by. For nearly eight years, he was a part of MooreMuscle and Priority Health & Fitness. Hundreds of members, athletes, friends, and families met him over the years. He greeted people at the door, watched over training sessions, supervised countless workouts, and somehow always seemed to be exactly where he was needed.

Vader wasn’t just a dog. He became part of the culture, part of the community, and part of the family. If you spent any amount of time around MooreMuscle or PHF, there’s a good chance you have a Vader story of your own. Maybe he greeted you when you walked in, sat beside you while you trained, or simply made a rough day a little better.

More than a year later, his absence is still felt, but so is his impact. This collection was created to honor that impact and to celebrate the loyalty, companionship, and protection that made Vader so special to so many people. It’s a reminder that some dogs are pets, but some become family.

Until we meet again.

5.13.25

A lot of people see the finished product. They see a website, an article, a shirt design, a pair of shoes, a training video, or a social media post. What they don’t see are the hours behind the scenes that go into building something meaningful.

Over the last few months we’ve been working on improving the MooreMuscle website, expanding our education platform, developing new products, creating content, testing ideas, coaching athletes, and continuing to build the culture that has been at the center of everything we do from the beginning.

MooreMuscle has always been about strength, education, coaching, community, and the pursuit of becoming better. Every product, article, training session, and conversation is another brick in that foundation.

Thank you to everyone who has supported the brand, followed the journey, shared our content, worn our apparel, trained with us, and helped us continue to grow.

The work continues.